Services
Four kinds of problem the studio takes on. Every engagement ends with something written down, tested, and handed to your team. Pricing is at the bottom of this page, in plain terms.
Service 01
AI quality control
Sprint or buildfixed fee, quoted after one call
- What it is
-
Quality infrastructure for teams shipping products built on a language model. That means designing the agent workflow itself: what the model is allowed to do, where a human stays in the loop, how tools are described, and how failure is caught before a user finds it. Then the measurement layer on top, because a product nobody can grade cannot be improved on purpose.
Scoring rubrics that a second reviewer can apply and reach the same score. Golden answers that define what good looks like instead of arguing about it in a meeting. A review cadence that survives the roadmap. Tone, trust, brand voice, and user-facing clarity are treated as quality criteria with the same weight as correctness, because in a conversational product they are the product.
This is the work Jake does now, for AI companies and the firms that serve them. The active engagements are under NDA, so they are described on a call rather than on this page.
Not sure where your team stands? The AI quality scorecard is ten yes, partly, or no questions, scored in your browser, with three next steps for your result.
- What you get
-
- A written quality bar: criteria, scales, and scoring guidance your team can run without us
- Golden answer sets for the cases that matter most, with the reasoning behind each one
- Agent workflow design: routing, tool boundaries, escalation, and failure handling
- Prompt and system-message review with specific rewrites, not general notes
- A repeatable review process, and the training to hand it to an internal owner
- Who it is for
Product and AI teams whose model output is now customer-facing, and who can feel quality drifting but cannot yet point at the number that proves it. Usually somewhere between the first working demo and the first serious release.
Four rules: atomic (one claim), binary (yes or no), self-contained (no dependency on another row), objective (two careful people cannot split on it).
What I would ship instead
Split, positive, checkable. Rows a grader can run in seconds each.
FAIL 4 of 4
Service 02
Brand voice and tone systems
Sprint or buildfixed fee, quoted after one call
- What it is
-
Most brand work stops at a deck and a logo, and then every decision after that goes back through the one person who was in the room. This is the other half: turning the brand into a system your team can operate, and that a model can follow.
Positioning that survives contact with a sales call. A voice defined tightly enough that two writers produce the same tone. Tone rules written so they drop straight into a system prompt, because when a model answers a customer the model is the brand voice. And the operating docs behind all of it, so onboarding a new marketer takes an afternoon instead of a quarter.
- What you get
-
- Positioning and message architecture, written in the language your buyers use
- A voice guide with banned patterns, real before-and-after rewrites, and edge cases
- Tone and refusal rules for model output, tested against real prompts
- Operating docs: who decides what, how work gets reviewed, where the files live
- A working example set so the team sees the standard applied, not just described
- Who it is for
Founders and small marketing teams carrying a brand that grew faster than its rules, companies whose product changed enough that the old story no longer fits, and any team putting a model in front of customers under its own name.
Service 03
Deal-making and partnerships
Build or advisoryfixed scope, or monthly with no minimum
- What it is
-
Structuring partnerships, sponsorships, and creator deals that hold up after the announcement. Built on 25 years of doing it live: negotiating talent and brand agreements where the deadline was a date on a ticket and there was no version of the plan that slipped.
The work covers the whole arc. Who is worth a deal and who only looks like it. What each side is trading. How the money and the obligations are staged so neither party resents year two. What the exit looks like before anyone signs. The skill transfers cleanly out of music, because the underlying question is always the same: what does the other side need to say yes and still deliver.
Jake is also developing deal-making and negotiation courses for Coursera, which is the same material taught rather than applied.
- What you get
-
- A target list with a stated reason each name is on it
- Deal structure options with the tradeoffs made explicit, not buried
- Term sheets and templates your team can reuse on the next five deals
- Negotiation prep: the other side's incentives, your walk-away, your real leverage
- Partner program design when the answer is a repeatable program rather than one deal
- Who it is for
Companies opening a partnership or creator channel for the first time, and teams with deals on the table that nobody in-house has structured before. Also useful when an existing partnership is underperforming and the honest answer is that it was scoped wrong.
Service 04
Live event, creator and partnership strategy
Sprint, build or advisoryquoted after one call
- What it is
-
Strategy for anything that has to launch in public with partners attached: live events, creator programs, brand activations, and the partnership deals that fund them. The track record behind it: agency partner across 100+ artists, and part of the founding team that built and launched the culturally iconic Electric Forest music festival.
The program, the audience, the partners, and the budget are one system. A program that is right for the audience but wrong for the budget is wrong. A sponsor that pays well and ruins the atmosphere costs more than it brings. The work is deciding what the event or the creator business is, then making the programming, the partners, and the money agree with that decision.
For creators the same logic applies to drops, merch, direct-to-fan sales, and platform deals: give the fan something that says who they are, and structure the business so the creator keeps control of the parts that matter.
- What you get
-
- Launch and programming strategy tied to the real budget, with the tradeoffs written down
- Stage, area, or format curation: what each space is for and who it is for
- Sponsor and partner program design that protects the experience
- Creator business structure: drops, merch, direct-to-fan, platform terms
- A season plan your team can run, and a settlement-day view of whether it worked
- Who it is for
Brands, event owners, creator teams, and companies building partner programs who have outgrown a spreadsheet and need a senior operator in the room for a season, a launch, or one hard decision.
pricing
Three shapes of engagement
Pick the smallest one that answers your question. Most clients start with the sprint and decide from there.
-
Diagnostic sprinttwo weeks
A short, fixed-scope look at the real problem. Interviews with the people doing the work, a review of what exists, and a written assessment with a ranked list of moves. You get a findings document, a prioritized recommendation list with effort and impact on each item, and a scoped plan if you want to keep going. Useful on its own even if we never work together again.
Fixed feequoted after one call
-
Build engagementfour to twelve weeks
The work itself. Rubrics and golden answers written and tested, a voice system built and documented, a deal structured and negotiated, or a season's strategy built against the budget. You get the finished deliverable in source form, the reasoning written down, a working session with the team who inherits it, and a defined end date. Scope is fixed at the start and changes in writing.
Fixed scopepriced per engagement
-
Ongoing advisorymonthly
A standing senior second opinion. Two working sessions a month, review of anything you send between them, and direct access when a decision cannot wait for the next call. You get judgment on the calls that are hard to make alone, written notes after each session, and a clean exit any month. A retainer you cannot leave is not advice.
Monthlyno minimum term